Hangzhou Qiwa Technology Co., Ltd.

Hangzhou Qiwa Technology is a marketing service company led by mobile technology that provides advertisers with mobile advertising. Qiwa Mobile Advertising Platform has rich mobile media resources and is committed to helping advertisers carry out all-round and multi-dimensional mobile advertising precise targeting, so that advertisers’ products and brands can quickly, comprehensively and accurately cover the target audience, thereby gaining Accurate advertising exposure and conversion create maximum value for advertisers on the mobile terminal. In the era of great advertising changes, traditional advertising effects are increasingly questioned by customers, and advertising forms are gradually failing to keep up with the trend of the times. Faced with many difficulties and problems, Qiwa emerged at the historic moment, using massive media resources, precise advertising positioning technology, and big data analysis technology , as well as advertising monitoring capabilities, to help enterprises maximize the creation of wireless value.
Qiwa Mobile Advertising Intelligent Delivery Platform
Qiwa’s mobile advertising intelligent delivery platform screens target audiences from multiple dimensions such as age, gender, region, interest, crowd attributes, behavior, etc. The platform uses big data analysis Technology intelligently matches media resources so that ads can be delivered to target groups. Qiwa Mobile Advertising Intelligent Delivery Platform uses ad delivery strategy optimization technology and intelligent ad delivery technology. Advertisers can realize self-service delivery, one-click optimization of ad delivery, and real-time control of delivery costs. It is committed to helping advertisers find accurate target audiences and achieve The best communication effect of brand advertising and the maximum benefit of effect conversion.
Mobile advertising media resources
Three major resources of Qiwa Media
Qiwa’s resources are divided into three major categories:
● Online mobile applications and websites (resources, mobile websites Resources)
● Integration of network communication expert resources based on WeChat and Weibo (socialized self-media alliance)
● Offline joint promotional advertising alliance
Intelligent independent placement platform
● Target audience screening
Based on user big data, large-scale targeting (population, time, geography, content, behavior) precise screening helps advertisers find target audiences accurately and quickly.
●Matching of mobile advertising media
Based on the media resources of Qiwa, according to the advertising needs of advertisers, the system automatically optimizes the allocation of media resources, reasonably arranges traffic composition, and scientifically and reasonably allocates advertising to Resource channels allow advertising to achieve maximum exposure and optimal results within the budget.
● Various advertising forms
In addition to conventional online advertising forms (interstitial ads, open-screen ads, video ads, etc.), Qiwa Mutation Factory provides advertisers with richer and more interesting interactive ads. In the format, advertisers can customize various styles of interactive ads (games, marketing tools) in the mutation factory.
● Intelligent advertising effect optimization
Qiwa uses optimization algorithms to provide optimization tools throughout the mobile advertising process, including bid optimization tools, advertising creative optimization tools, and one-click effect optimization tools.
● Real-time tracking of advertising data
Qiwa provides advertisers with data tracking throughout the entire advertising process, tracking the actual data of advertising throughout the process, and visually presenting it in the background of the platform. After the advertising is completed, the system automatically generates ads Closing report.
● R&D Team
The mobile technology experts on the Qiwa Product Committee come from Google, Cisco, and Lucent.
Qiwa Interactive Marketing Tools
Combining years of experience in social interactive advertising, Qiwab has developed interactive marketing tools that can integrate brand communication into social entertainment. Including interactive games (Mutation Factory) and soft article advertising insertion artifacts.
Qiwa Interactive Marketing Case
● Mutant Factory (Interactive Game Advertising) Advertisers only need to upload corporate materials and modify content text in Mutant Factory to quickly generate interactive ads. Advertisers can improve users' service experience through social creative pages, allowing fans to more actively share and spread, and improve fans' interactivity and active communication when companies operate and promote social marketing platforms such as WeChat and Weibo.
● Soft article advertising insertion artifact
Advertising insertion artifact is a lightweight application for inserting, editing, and re-distributing brand advertising content based on popular soft articles on social media. Advertisers can generate soft-text ads for free and forward them to social media.